Along with Momos, this specialty coffee company has come to represent Busan. They operate eight large coffee shops in Busan, Ulsan, and Gyeongnam. The most representative location is the first Blackup coffee shop in Seomyeon, which established Busan's Seomyeon Café Street. Their Blend Coffee Nero has been consistently popular for over ten years. Another favorite is their creative sea salt coffee, which combines cold brew coffee and fresh cream with a pinch of sea salt.