As the downtown area of Busan, Seomyeon is concentrated with popular spots such as Seomyeon Ilbeonga Street, Seomyeon Underground Shopping Center, and Bujeon Market. There are also many medical institutions in the streets in front of and to the southeast side of Lotte Department Store Busan Main. It has become a well-established medical center that attracts not only Busan citizens but also overseas tourists.

Seomyeon Medical Street is home to about 230 medical institutions including those for plastic surgery, dermatology, internal medicine, surgery, ophthalmology, and dentistry. And because K-beauty is gaining popularity in the field of beauty and beauty treatment, there is an increasing number of people seeking medical treatment at Seomyeon Medical Street. Busan’s medical treatment bears comparison to that of any developed country, so many people visit Busan for varying purposes from medical procedures to major surgeries.

In addition, Seomyeon Medical Street has been hosting the “Seomyeon Medical Street Festival” every year since 2011, attracting many medical tourists. Various events take place, attracting both local people and foreigners.

Among them, medical booths installed in the Seomyeon Munhwa-ro Street are the most popular.
The booths provide diverse services including virtual experiences of plastic surgery and consultation, tests to measure scalp condition or skin age, body fat measurement, thyroid ultrasound measurement, consultation for cataracts, cataract, LASIK, LASEK, elderly treatment, orthodontics, implants, varicose vein treatment, and oriental medicine. On that day, the medical staff comes out to the street, being part of the event.
In addition, various seminars are held to promote medical development in Busan, providing the forum for exchanges in the field.
The whole area of Seomyeon Munhwa-ro Street is concentrated with such booths and stages for various events and cultural experiences.

Those who visit Busan for medical tourism also take time to enjoy a tour of Busan during their stay. Enjoy a cup of scented coffee at Jeonpo Cafe Street, located near Medical Street, or try one of Busan’s signature food like rice and pork soup. It’s also good to shop in the department stores, duty free shops, and the underground shopping center.
Seomyeon Medical Street, which offers both professional medical services and a great opportunity for sightseeing, is becoming a world-class medical tourism spot beyond the boundaries of Korea.