Shopping | When in Busan

Lotte Premium Outlets Dongbusan Branch, Let’s Go Shopping and Have Fun!

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The refreshing white-and-blue facade and the lighthouse-shaped observatories are the landmarks of the Lotte Premium Outlets Dongbusan Branch. More than 500 famous domestic and foreign brands are available in this outlet, and there is also a children’s theme park where you can have fun with your kids. Although it may not be as grand as an amusement park, it has a spacious area, plenty of rest facilities, and a beautiful outdoor landscape, adding a unique charm to your shopping experience.

Busan Gijang-gun

Gwangbok-ro Fashion Street—Busan’s largest shopping street

A shopping area with various fashion centers and restaurants

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Busan is full of many cultural streets with different themes. Gwangbok-ro Fashion Street in Jung-gu, Busan, is one of the famous tourist attractions in the city.

Busan Jung-gu

Gukje Market bustling with energy

A place fiercer than markets in movies

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There is an expression in Busan that says, “It’s like a Dottaegi Market,” which means “a loud and bustling atmosphere,” Dottaegi, the old name of Gukje Market, is crowded and full of energy, items, and people.

Busan Jung-gu

Hyundai Department Store Busan Store

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Since its opening in 1995, Hyundai Department Store has been recognized as one of the premium department stores in Busan. The entire renovation in 2019 has provided customers a comfortable shopping environment and a customer-friendly space, along with well-established convenience facilities and high-quality services that meet customer satisfaction.

Busan Dong-gu

Lotte Duty Free Gimhae Airport Store

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With more than 100 different brands available, this store offers an enjoyable duty-free shopping experience for travelers using the Gimhae International Airport.

Busan Gangseo-gu

Busan Duty Free Yongdusan Branch

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Busan Duty Free is conveniently located at Busan Tower, Yongdusan Park, close to key tourist spots in the downtown area, such as Nampo-dong and the Gukje Market. This duty-free shop is particularly well-known as the place where you can buy specialty brands unique to Busan.

Busan Jung-gu

Shinsegae Duty Free Busan

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Located in Centum City, Haeundae is a tourist hub in Busan that allows you to enjoy luxurious duty-free shopping while visiting popular tourist spots in Haeundae and other parts of East Busan.

Busan Haeundae-gu

Lotte Duty Free Busan Store

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The center of the tourist shopping in Busan is located in Seomyeon. To make it convenient for you to relax, sightsee, eat, and shop, the Lotte Hotel, the department store, the cinema, and a plethora of restaurants are all clustered together in one place. Also, don’t forget to check out the Lotte Duty Free Store on the 7th and 8th floors of the Lotte Department Store.

Busan Busanjin-gu

Seomyeon and Samjung Tower, the essence of downtown Busan

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The largest downtown in Busan is no doubt Seomyeon. It is the symbol of a global downtown and the mecca of shopping for men and women, Koreans and foreigners alike. At Seomyeon, a place packed with fun activities to do and delicious food to eat, you have to be careful not to bump into people when walking on the streets during the daytime or nighttime. Samjung Tower is a landmark that recently became popular in Seomyeon. All 16 floors are taken up by famous restaurants, coffee shops, food trucks, kids cafés, a play-themed park, and a movie theater, making it a great complex cultural space to spend the entire day!

Busan Busanjin-gu

Dongnae Market, a fun stopover for your Dongnae tour

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Dongnae Market, now a clean, modern two-story building, is 250 years old. Originated as the largest five-day market in Busan during the Joseon Period, the Dongnae Marketplace continues to be the largest traditional market in Dongnae. Many of the stores inside the market have also continued business over a long time. The herbal medicine shop that stretched out on the exterior of the building, the restaurant district that does not easily raise the price, and the fashion accessory store where you can bargain are at least 40–50 years old. Dongnae Market is famous for affordable prices, high-quality products, and popular restaurants!

Busan Dongnae-gu

At Jagalchi Market, Oiso (Come), Boiso (See), and Saiso (Buy)!

Enjoy the rich taste of fresh seafood!

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“Oiso (Come), Boiso (See), and Saiso (Buy)!” is a famous phrase that represents the Jagalchi Market. Along with the nearby Gukje Market and the Bupyeong Kkangtong Market, the Jagalchi Market is Busan’s main traditional market. Let’s discover one of Korea’s largest fish markets, the Jagalchi Market!

Busan Jung-gu

Bupyeong Kkangtong Market, the mecca of restaurants in Busan

The beginning and end of food

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Bupyeong Kkangtong Market is a place that attracts visitors with its delicious aroma coming from the alley’s entrance, which gets even more delightful at night. Bupyeong Kkangtong Market is right next to Gukje Market. Walk around Nampo-dong to go back and forth between Gukje Market and Bupyeong Kkangtong Market. The biggest difference is that Gukje Market is the kind of place that “has it all,” while the Bupyeong Kkangtong Market is a food market.

Busan Jung-gu

Youth Plaza in front of Pusan National University

Experience the youthfulness of Busan

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Busan is a highly populated town with many universities and college towns. Among the many college towns, the area in front of Pusan National University is the most famous.

Busan Geumjeong-gu

OMG! I have to go see the Gupo Market Day!

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It’s been a while since the Gupo Marketplace, where the largest five-day market was held in the country, has been reorganized, but even now, it’s packed on market day with customers. Products are sold in the split of a second at regular shops and alley street vendors as soon as they’re displayed. In the past, all goods produced in neighboring areas gathered at the Gupo Market Day. It seems like success continued up to this day. Gupo Market is full of fresh seafood, dried food, and countless other items in diverse categories. Food is abundant as well. You could spend all day at the market.

Busan Buk-gu

Busan’s brilliant Seomyeon Market

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Nearly 60 years old, Seomyeon Market is becoming a hotspot in Seomyeon—Busan’s largest shopping street. The traditional market is always crowded with people who wish to taste local dishes, such as noodle soup, old-fashioned fried chicken, and pork and rice soup in the gourmand alley.

Busan Busanjin-gu

Bujeon Market Town, a place of memories

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After the Korean War, Bujeon Market became the foundation of life for refugees. Although it was renamed into the modern-sounding “Bujeon Market Town,” Busan’s people still call it “Bujeon Market.”

Busan Busanjin-gu